9/25/2023 0 Comments I want to be like mike song![]() Here’s the story behind the “Be Like Mike” campaign via Sports Business Daily.īBV Creative Director Bernie Pitzel had recently seen Disney’s “Jungle Book” with his 5-year-old, and the movie became the inspiration for the campaign. ![]() They ended up hitting a home run on their first marketing campaign. Now that Quaker had won the MJ lottery, they had to let the world know about it. Coke refused to give Jordan a 10-year deal like Falk wanted so Quaker was able to scoop up Jordan in 1991 with a 7-figure 10-year deal which became the template for many future Jordan deals. But when his deal was up, Jordan’s super-agent David Falk wanted a deal from Coke similar to the deals they were giving musicians like Elton John and Whitney Houston. ![]() In the 80s, Jordan was one of many celebs signed with Coke. You can add Coke next to Adidas on the short list of companies that could have enjoyed a long profitable relationship with Michael Jordan but allowed another company to come along and win the MJ lottery. Check out Dwyane Wade, Paul George (jersey), Jabari Parker, Kareem, Spud Webb and of course Michael Jordan in a new spot from Gatorade celebrating it’s 50 year-history as the celebration shower of choice.Īlthough the sports drink was around for decades before they signed Jordan, it wasn’t until 1991 when they released the “Be Like Mike” commercial that Gatorade became cool.
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